Work from Home and Employee Productivity during COVID-19
Nima Ravi *
CET School of Management, College of Engineering Trivandrum, Kerala. 695017, India.
M. R. Anulakshmi
Faculty of Management Studies. Noorul Islam Centre for Higher Education Kumaracoil -629180,Thuckalay, Kanyakumari District, Tamil Nadu, India.
*Author to whom correspondence should be addressed.
Abstract
People were extremely stressed as a consequence of COVID-19 and the lockdown scenario. In the middle of all of this upheaval, employees who had to work from home (WFH) had to deal with a lot of stress. Individuals' life satisfaction is dependent on work-life balance (WLB) and job satisfaction. This study tries to identify the relation of these three variables (via, stress, WLB, and job satisfaction) on advertising industry employee productivity during the COVID-19 pandemic. Data was collected from 150 employees, selected through purposive sampling, who are working in advertising agencies in Kerala (India). A questionnaire was administered using google form to collect data. The data was analysed using correlation and regression techniques to test the hypothesis. In all the three cases null hypotheses was rejected indicating a significant influence of the independent variables on employee productivity. The outcome of this study can be of strategic importance for the organizations working in this industry. Organizations can adapt their human resources (HR) policy based on the recommendation from the study, and the marketing department can restructure their target and incentive policy.
Keywords: HR, WFH, COVID-19, regression, Kerala.